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Keith Woolford

Panama Seeks Convention Business at IBTM Expo in Mexico

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Panama Seeks Convention Business at IBTM Expo in Mexico


EFE | 18 Jun 2017 02.27pm

The Government and 12 Panamanian companies will promote the central American country as an "ideal" destination for congresses and conventions in the IBTM Latin America in Mexico, which will take place on 6 and 7 September in the Mexican capital, it was reported today by the Panamanian Tourism Authority.

Panama is the "guest" at the Fair, which will bring together more than 600 organizers of events and will do business with suppliers and buyers from Europe, Asia, Africa, the Middle East, North America, South America and Australia, said a statement from the Panama Tourism Authority (ATP).

"The benefits of Panama as a guest country include the insertion of the logo of the tourism brand of Panama in e-mailing campaigns, social networks, web page, directory of exhibitors, microsite, mobile app and promotion in complex, forums, conferences and specialized magazines," said the official.

The goal, he added the ATP, is to strengthen the congress tourism in Panama, where they built the Convention Center Amador, which was moving in a 45 % completion and is located on the banks of the Canal, and the convention centers in Chitré, Herrera, and Boquete, the latter in the western province of Chiriqui, near the border with Costa Rica.

Prior to the expo next September, "Panama will have a strong presence in print and digital media, advertisements and official communications of the organizers", added the ATP.

Tourism accounts for about 10% of gross domestic product (GDP) of Panama, whose economy expanded by 4.9% in 2016 and a 6.2% in the first quarter of this year, according to the official data.

The sector is experiencing "difficulties" which have been recognized by the authorities, a situation that the tourist operators and hoteliers have blamed on the oversupply of rooms and the delay in the launching of the international campaign for the promotion of the country, which finally began last January in digital media in USA, Spain and Canada.


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