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E-Commerce is Gaining Ground in the Region

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E-Commerce is Gaining Ground in the Region

So far this year, interest in e-commerce services in Central American markets has clearly picked up, with Guatemala, El Salvador and Panama recording the largest increases in e-commerce interactions.

Thursday, May 7, 2020

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Area of Commercial Intelligence of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.

When analyzing the Guatemalan market, the interactive information system details that the long-term trend, the issue of e-commerce services, has reported a sustained increase since the beginning of 2019. However, as of March 15, the short-term trend in consumer interactions shows an upturn, which is maintained until today.

The case of El Salvador is similar to that of Guatemala, since February 2019, the interest in e-commerce services reflected in the long-term trend, registers a sustained rise, and in the case of the short-term trend, this rebounded from mid-January 2020.

In Panama the long term trend shows that consumers lost interest during the last year, but since January growth levels have recovered. The short term trend points out that from mid-March, is when the interactions associated with the issue rebounded.

The figures detail that so far in 2020 in Honduras has aroused interest in e-commerce services. In the cases of Costa Rica and Nicaragua, the short-term trends in both markets do not show a significant behavior.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the several sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

This weekly tracking is part of the interactive online access report that we develop for our clients: "Information System for the Impact Analysis of Covid-19 on Business."

 

https://www.centralamericadata.com/en/article/main/ECommerce_is_Gaining_Ground_in_the_Region

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Latest Changes in Consumers

Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.

Monday, May 25, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.

As a result of the quarantine decreed by the health emergency that arose from the outbreak of covid-19, in Panama the mobility of consumers in residential areas rebounded, since as of May 16 the trend registered a 35% increase compared to what was reported at the end of February.

The imposition of social distancing measures has led to the emergence of a new commercial reality, since on May 16 the Panamanian market showed a decline in the number of people who moved in locations identified as supermarkets or pharmacies, reporting -51% variation from the levels recorded in the last week of February.

The drop in visits to supermarkets caused an inverse effect on the interest in e-commerce, since according to the digital interactions of consumers associated with the subject, this rebounded in recent weeks. The interactive report details that in the Panamanian market, the long term trend associated with the theme of e-commerce services has registered a sustained increase since January 5 of this year, and in the case of the short term trend, this has rebounded since March 8.

Consumer interactions for cosmetic surgeries are one of the trends that have gained the most ground in the long-term trend. The records show that from July 2019 the interest increased, a behavior that has been maintained during the quarantine months.

The data explain that the short-term trends in this context of confinement and change in consumer habits, interest in pest control services has increased. The rebound is beginning to be evident from March 1.


 

https://www.centralamericadata.com/en/article/main/Latest_Changes_in_Consumers

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