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Panama Stopover Plan Drawing Tourists


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Panama stopover plan drawung tourists

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Posted 09/01/2020

The “Panama Stopover” tourism campaign launched last October is bearing fruit and tourism authorities are hopeful that it will reach the goal of an additional 120,000 passengers by the end of the year.

The promotion designed by the International Tourism Promotion Fund and the Copa Airlines is aimed at passengers who make connections at the Tocumen International Airport encouraging them to stay in the country a few days before traveling to their final destination.

Liriola Pittí, director of the Fund said that until mid-December 27,000 air tickets had been purchased as a result of the $6 million“Panama Stopover” campaign. The cost is shared equally by the Fund and Copa Airlines.

"The channel through which most tickets are sold with" Stopover "is by traditional agencies, followed by Online Travel Agencies (OTA) and the Copa Airlines website," said the director of the Fund.

According to airline statistics, the 27.000 thousand airline tickets were acquired by travelers who left 10 destinations in Latin America such as Buenos Aires, Córdoba and Rosario, in Argentina; Sao Paulo, in Brazil; Santiago, Chile and Montevideo, in Uruguay, among others.

Pittí said that most of the passengers who have used the “Stopover” promotion have stayed in Panama for two days.

To qualify for the “Stopover”, the passenger must buy the air ticket before arriving in Tocumen so as not to suffer increases or penalties in the airfare during the days the will remain in the country.

Pittí added that the results until December 12 occurred before the commercials will be launched, and he hopes that once the advertising becomes massive, the sale of tickets will increase.

 

https://www.newsroompanama.com/travel/panama-stopover-plan-drawung-tourists

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Stopover Panama” program attracts 49,000 with US next target

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Posted 20/02/2020

Panama’s “Stopover” campaign has attracted 49,000 reservations since ir was introduced in October 2019 with transit passengers staying in the country from one to seven days.

The strategy which entered its second phase on Wednesday, February 19. seeks to get stopover passengers at  Tocumen International Airport to stay in the country for a few days before heading for their final destinations.

To qualify for the “Stopover”, the tourist must buy the air ticket before arriving in Tocumen so as not to suffer increases or penalties in the air fare during the days they remain in the country.

With the second phase, buyers will be able to purchase tour packages directly from their phones or computers with the hotels and tourism operators participating in the promotion.

Liriola Pittí, executive director of the International Tourism Promotion Fund, said that the 49,000 travelers who have already participated  come from countries in the south of the continent since in the United States the campaign will be launched next March in all cities where there are flights Direct from Copa Airlines, a company that participated in the design of the promotion that represents a $6 million investment,  

To purchase special packages travelers must enter the Copa Airlines website or through www.visitpanama.com. According to data from the Fund, there are passengers who have already made reservations to stay in Panama until the month of June.

The projection is that the “Stopover Panama” campaign will generate annual traffic of 125.000 visitors, although the figures for the first four months have exceeded the Fund's expectations.

European targets 
In a third phase, the campaign will be implemented with other airlines that have direct flights to Panama, especially from Europe.

Pitti said that in March they will start a caravan cycle, starting in the United States, where Panamanian companies can negotiate directly with tourism wholesalers who are responsible for selling packages to Panama to travel agencies.

The first will be held in Los Angeles, and  San Francisco, in the United States and in Sao Paulo, Brazil.

 

https://www.newsroompanama.com/travel/stopover-panama-program-attracts-49000-with-us-next-target

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This plan to promote flow of tourists with money on stop-over-tourism might not work so well if this deadly flu keeps traveling.  More flow of flu ???  just askin.  

It's unsettling to me to think we are in fact living in vicinity of one of the worlds most trafficked crossroads.  I can't help it...I'm a nurse and this entire situation is worrisome .

Edited by Brundageba
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